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A historic Italian fashion brand, Emilio Pucci opened his first boutique on the island of Capri in 1950. The bright colorful characteristics of its production and the always vibrant and innovative prints earned it the title of "Prince of Prints". Emilio Pucci's success also crossed national borders, becoming the designer chosen to create the NASA uniforms for the Apollo 15 mission. Always innovative and in tune with modern times, the brand has remained a reference point for Italian fashion in the world. Some of the stars who have worn Emilio Pucci's clothes on Italian and international red carpets are: Valeria Solarino, Diane Kruger, Rosie Huntington-Whiteley, Amber Heard, Rita Ora, Renee Zellweger, Beyonce and many others.;.